How Outsourcing Your Auto Repair Marketing Responsibilities Can Improve Results and
Save You Money At The Same Time
Most auto repair shop owners try to handle all of their auto repair marketing needs themselves. Of course they use a print shop, or other service as required, but they do the planning and decision making on their own.
This is common within the auto repair industry, but a much better solution, and I'll show you why in a second, is to have your auto repair advertising and marketing handled by an expert professional who is well versed in marketing strategies that get the best results.
Consider this. Time is money, so when you do something in the advertising or marketing arena by yourself, it dos not come with zero cost for the planning and researching part of the price. To calculate the realcost, you have to multiply the number of hours to spent of the project by the amount you would normally earn working on an auto repair job instead. When you see just how much money doing this yourself actually costs, you'll want to consider doing something different.
The reality in most auto repair businesses is that the owner wears many "hats". They are the customer service "department", the billing "department", the administration "director", the parts "co-coordinator", and on and on. When you're a small business, you're usually in the "react mode", and that leaves little time to do the planning and learning necessary to operate the
marketing and advertising end of the business successfully.
If you're like most auto repair shop owners, you didn't get into the auto repair business because you liked and were knowledgeable about advertising and marketing, but because you liked repairing autos and thought you could make a good living at it. It's what you love to do, except for those times when you're so tired and beat, you just want to sit under a palm tree at a white sand beach with an ice cold beer in your hand.
Here's something for you to think about:
1) If you could dramatically increase the effectiveness of your advertising auto repair advertising, how much would that be worth to you?
2) If you could substantially reduce some of your auto repair marketing expense, while still having that increase in results, how much would that be worth to you?
3) If you could spend more time doing auto repair work that makes you money, instead of doing market research and planning, how much would that be worth to you?
Success in marketing is 90% research, planning, and expertise, and only 10% implementation, so if you engage the services of the right marketing consultant, your return on that investment will be many times greater.
Auto Repair Marketing - Home Page
Supplementary auto repair marketing information